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Had my Antler Interview Today - Need Advice - I will not promote

So we are building in the AI SEO Space. I will try to be consise so as not to promote the startup.

We are at $12K MRR currently and Profitable. We have an MVP, Paying Customers, and have found a PMF. I have been working on it for 1 Year full-time now. Hence decided to raise funds to scale from here.

So today was my 2nd Interview for Antler Residency, not really happy with how it went. The partner seemed to have ruled out our idea already and wouldn't agree to our responses. But since this is just the beginning of our Fundraising Process, any advice would be really helpful as to how we can improve.

Here are the questions that were asked.

  • "What are you building?"-> No issues here, we explained we are building an AI SEO Platform that helps brands Strategise and Optimise all in one click.
  • "Who are your customers and have they worked with your competitors before?" -> Answered Appropriately
  • "How are you different from your competitors? " -> We mentioned that most other SEO Tools in the market just provide data insights with no actual guidance on what action should be drawn from here or how to implement on your site. We, on the contrary, are trying to sell an entire solution that takes care of strategy, suggestions, Performance monitoring for KPIs, and implementation in a single dashboard. Helps Brands, thereby doing away with traditional agencies, which saves cost and can be used by anyone without actual know-how of SEO. This is also the reason why we could onboard some of our existing clients. - But somehow the Antler partner didn't seem to be very convinced of this. Correct me if I am wrong, but is this not a good enough differentiator?
  • "If everyone is optimised, then no one is optimised" -> This was a little vague, considering that's not how SEO Strategy works but we explained how we could.
  • "How will you compete with an SF Company with Infinite Resources that is your competitor, as an asian company?" -> He acknowledged that it's an unfair comparison, but I wasn't really sure how do you go about answering this. We tried to highlight some of our differentiators, but they went on to add that they could make it as well and do it better than you, and market it. Why would someone use your product. I agree that with infinite resources, whatever we are doing is always replicable since tech is commoditized now, and that would be true for literally any startup out there. What are VCs exactly looking for here? I tried to answer that, since I have been in the industry for 3 years and know what pain points companies really face, I personally feel marketing is going to be the pivot. Which he again turned down, saying they have infinite resources and they can definitely figure out marketing as well, then how will you stand as an Asian company?

Most likely we'll be rejected since all this was wrapped up under 10 minutes, but I really wish to improve this. Any veteran advice to explain differentiation or questions like this will be helpful.

Interview ExperiencePartner AccessFundraising ProcessFounder Experience
Negative

Community discussion summarized by VC Dekho. Not verified editorial content.