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Home›Funds›Emphasis Ventures (EMVC)
EMVenture Capital

Emphasis Ventures (EMVC)

Invest in founders building large-scale businesses at the intersection of technology and commerce

Visit websiteLinkedIn
Ticket size$100K – $1M
StagesPre-Seed · Pre-Series A
Sectors4 focus areas
01 — Snapshot

At a glance

Key signals founders use to decide if this investor is worth a conversation.

Ticket size
$100K – $1M
Stages
Pre-Seed · Pre-Series A
Sectors
4 focus areas
Themes
13 mapped
02 — Focus

Where they invest

Stages and sectors this investor typically backs.

Sector focus

SaaS / EnterpriseFintechConsumer / D2CSupply Chain / Logistics
Sector guides →

Lead / invest stages

Pre-SeedPre-Series A
Stage guides →
03 — Thesis

Investment thesis

Themes this investor is mapped to across the VC Dekho directory.

Invest in founders building large-scale businesses at the intersection of technology and commerce

Early-stage buildersFounder-led / operator capitalTech-first / product companiesIndia-first / BharatGrowth & scale-upsFintech / embedded financeSaaS / B2B softwareConsumer / D2C brandsPre-seed / day-zeroLogistics / supply chainBootstrapped / profitability-firstPlatform / marketplace buildersSeries A / PMF capital
All themes →
04 — Portfolio

Portfolio companies

4 companies mapped to this fund.

S
Slice
FinTech
K
Khatabook
FinTech
M
M2P
FinTech
J
Jar
FinTech
05 — Story

About Emphasis Ventures (EMVC)

Background and context for founders evaluating this investor.

Emphasis Ventures (EMVC) is an early-stage venture capital firm investing in Indian founders who are building technology-driven businesses across commerce, financial services, and the digital economy. Their sweet spot spans Pre-Seed to Series A, with cheque sizes ranging from $100,000 to $1,000,000, making them well-suited for founders who are past initial validation but still building out their core teams and growth engines. EMVC has demonstrated a consistent ability to identify breakout companies early, with portfolio names like Slice, Khatabook, M2P, and Jar reflecting their conviction in FinTech infrastructure and SMB digitisation themes. Beyond FinTech, they actively look at enterprise and SMB SaaS, B2B marketplaces, logistics, consumer eCommerce, and the Creator Economy. Founders can expect EMVC to engage seriously on go-to-market strategy, unit economics, and the technology architecture underlying the business model. Their thesis is rooted in the belief that the most durable Indian companies will be built at the convergence of technology and commerce. If you are a founder targeting large addressable markets in these sectors and raising an early institutional round, EMVC is a relevant and well-networked partner to approach.

Their sweet spot spans Pre-Seed to Series A, with cheque sizes ranging from $100,000 to $1,000,000, making them well-suited for founders who are past initial validation but still building out their core teams and growth engines.

Notes

Slice, Khatabook, M2P, Jar and more

Data confidence: Unverified – inferred

06 — Investors

Investors at Emphasis Ventures (EMVC)

Partners and principals mapped to this fund in the directory.

Investor

Melissa Frakman

Emphasis Ventures (EMVC)

07 — Nearby

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Other funds that overlap on stage, sector, or thesis.

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08 — Explore

Explore related

Jump into stage, sector, and thesis mapped to this fund.

Pre-SeedPre-Series A
SaaS / EnterpriseFintechConsumer / D2CSupply Chain / Logistics
Early-stage buildersFounder-led / operator capitalTech-first / product companiesIndia-first / BharatGrowth & scale-upsFintech / embedded financeSaaS / B2B softwareConsumer / D2C brands
Stage guidesSector guidesThesis themesBack to directoryBrowse investors

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