Family offices

Family offices invest on behalf of wealthy families and business groups. In India they can be quieter than brand-name VCs, more flexible on cheque size and structure, and sometimes more patient on exit timing. Many prefer warm intros and clear governance over cold decks.

Diligence styles vary widely: some act like sophisticated angels, others like growth investors. Thesis fit may follow the family’s operating industries — manufacturing, healthcare, real estate, consumer — or a professionalised multi-sector approach.

Approach with clarity on round terms, use of funds, and why a family office is a better fit than a traditional VC for this round. Relationship and trust compound here more than hype.