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Sector thesis

SaaS / B2B software

Capital for B2B software — India-for-India enterprise tools and global SaaS built from India.

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What this thesis means

SaaS and B2B software investors look for recurring revenue, retention, and a sales motion that scales. In India this thesis covers two big lanes: software sold into Indian enterprises and SMEs, and product companies building from India for global buyers.

Diligence centres on ICP clarity, time-to-value, net revenue retention, sales efficiency, and whether the product becomes workflow-critical. Founders who only show logos without usage depth get pushed hard. Founders who can show a wedge use case expanding into a platform story do well.

Lead with the job-to-be-done, why buyers switch, and how you expand seat or module revenue. If you are India-for-global, be explicit about US or EU GTM — capital alone does not create pipeline.

Who it fits

  • B2B SaaS, enterprise software, and vertical software founders
  • India-built products selling domestically or globally
  • Teams with early revenue or strong design-partner traction

What to prepare

  • Retention, NRR, or usage proof if you have it
  • A crisp ICP and sales motion (PLG, sales-led, or hybrid)
  • Competitive map vs horizontal tools and incumbents

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