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Business-model thesis

Platform / marketplace builders

Investors backing two-sided platforms and marketplaces where liquidity and network effects are the moat.

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What this thesis means

Platform and marketplace investors look for liquidity loops: more supply attracts demand, more demand attracts supply, and take rates or adjacent services monetise the network. In India this includes horizontal and vertical marketplaces, B2B platforms, and hybrid models with services attached.

Diligence focuses on concentration risk, repeat usage, take rate durability, and cold-start strategy city by city or category by category. Fake liquidity and heavy subsidies without retention get discounted fast.

Pitch your wedge market, how you seed both sides, and what compounds after subsidies fade — data, brand, workflow, or density.

Who it fits

  • Consumer and B2B marketplace founders
  • Platform businesses with early liquidity in a wedge
  • Teams that understand ops intensity behind network effects

What to prepare

  • Liquidity metrics and repeat rates by cohort
  • Cold-start and expansion playbook
  • Unit economics after incentives

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