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Home›Funds›Thesis themes›Fintech / embedded finance
Sector thesis

Fintech / embedded finance

Investors backing payments, lending, insurance, wealth, and finance embedded into products.

343matching funds
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01 — Context

What this thesis means

Fintech investors in India underwrite companies that move, lend, insure, or manage money — and increasingly products that embed finance into commerce, SaaS, and consumer workflows. UPI rails, account aggregators, and digital KYC have lowered distribution friction; the bar now is unit economics, credit quality, compliance, and whether you own a real customer relationship.

These funds ask how you acquire and retain users cheaply, how risk is managed if you touch credit, and whether regulation is a moat or a landmine. Pure “fintech wrapper” stories struggle; products with proprietary distribution, data, or workflow lock-in do better.

Pitch with clear revenue model (take rate, interest, float, SaaS), loss ratios or repayment metrics if relevant, and a path to becoming infrastructure rather than a feature someone else can copy.

02 — Fit

Who it fits

  • +Payments, lending, insurtech, wealthtech, and embedded-finance founders
  • +Teams building on India stack rails with a defensible wedge
  • +B2B finance products selling into SMEs, platforms, or banks

What to prepare

  • →Unit economics and risk metrics, not only growth charts
  • →Regulatory posture and licensing path
  • →Why your distribution or data is hard to replicate
03 — Capital map

Funds with this thesis

Accelerator

100Unicorns

Be the 'Y Combinator of India' — provide initial capital plus committed follow-on to idea-stage startups, supporting them across their first three funding rounds before connecting them to large VCs for growth capital.

$250K – $3M
Venture Capital

12 Flags

Invest in founders from emerging countries building global businesses

$100K – $500K
Venture Capital

1818 Venture Capital

1818 Venture Capital backs exceptional early-stage founders building in India across SaaS, Consumer, FinTech, AI, and B2B, writing pre-seed and seed cheques in the $100k–$500k range as a micro VC with a strong India-first mandate.

$100K – $500K
Venture Capital

247VC

Always-on support for founders building ambitious companies

$100K – $500K
Venture Capital

2am VC

A sector-agnostic, Gen Z-centric, 'India Only' early-stage fund backing young and first-time Indian founders building uniquely Indian companies for the 'New India' opportunity; acts as a hyperlocal bridge connecting global investors with Indian founders, prioritising speed, transparency and founder-friendliness, and leads over half of its deals.

$100K – $500K
Venture Capital

3 Peaks Ventures

Back resilient founders scaling toward high summits

$100K – $500K
Venture Capital

3one4 Capital

Back founders who solve large problems for India and the world with technology and systems

$250K – $5M
Syndicate / Network

77 Capital

77 Capital backs early-stage Indian startups at Pre-Seed and Seed stages, focusing on SaaS, B2B marketplaces, FinTech, and HealthTech through a syndicate model that brings together aligned capital and operator networks.

$75K – $100K
Venture Capital

888vc

888vc backs early-stage technology companies at Pre-Seed and Seed, with a focus on SaaS, Consumer, FinTech, and AI, writing cheques in the $100k–$500k range.

$100K – $500K
Venture Capital

8i Ventures

Back India's most ambitious founders with capital and community

$100K – $1M
Venture Capital

A100x Ventures

Back founders aiming to build 100x companies

$100K – $500K
Venture Capital

A91 Partners

Back India's next generation of growth-stage companies across sectors

$10M – $75M
Venture Capital

a99 VC

Back founders building scalable businesses from day one

$50K – $300K
Family Office

Aakash Emprise Pvt Ltd

Invest in high-quality teams solving large market problems

$250K – $2M
Venture Capital

Aarii Ventures

Back ambitious founders building technology-driven businesses

$100K – $500K
Venture Capital

Aavishkaar Capital

Pioneer impact investing in India's most underserved communities

$500K – $10M
Venture Capital

AC Ventures

AC Ventures backs technology companies across Southeast Asia at Seed and Series A, with a core focus on Indonesia and thematic interest in Consumer, SaaS, FinTech, B2B, and AI.

$500K – $10M
Venture Capital

Accel

Back bold founders from idea to IPO; Fund VIII centres on AI (enterprise, services-as-software, vertical AI) and consumer (Bharat, India-native, aspirational brands).

$1M – $18M
Venture Capital

Accion Venture Lab

Accion Venture Lab focuses on Pre-Seed, Seed opportunities across Fintech, Impact, operating as a VC relevant to Indian founders.

$200K – $1M
Venture Capital

AdvantEdge Founders

Help founders get the advantage they need to build their vision

$100K – $1M
Venture Capital

Aeravti Ventures

Invest at the earliest stage in technology-first founders

$50K – $300K
Venture Capital

Agility Ventures

Agility Ventures backs agile founders building adaptive technology companies across SaaS, FinTech, Consumer, AI, and B2B, writing early-stage cheques at Seed and Pre-Series A to help teams navigate and accelerate through product-market fit.

$250K – $2M
Syndicate / Network

ah! Ventures

ah! Ventures democratizes startup investing in India by connecting early-stage founders with a curated, pan-India network of angel investors, backing ventures from Pre-Seed through Pre-Series A across sectors including SaaS, Consumer, FinTech, and HealthTech.

$361K – $602K
Venture Capital

Airavat Capital

Back founders building technology companies with global potential from India

$250K – $2M
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