Platform / marketplace builders
Investors backing two-sided platforms and marketplaces where liquidity and network effects are the moat.
What this thesis means
Platform and marketplace investors look for liquidity loops: more supply attracts demand, more demand attracts supply, and take rates or adjacent services monetise the network. In India this includes horizontal and vertical marketplaces, B2B platforms, and hybrid models with services attached.
Diligence focuses on concentration risk, repeat usage, take rate durability, and cold-start strategy city by city or category by category. Fake liquidity and heavy subsidies without retention get discounted fast.
Pitch your wedge market, how you seed both sides, and what compounds after subsidies fade, data, brand, workflow, or density.
Who it fits
- Consumer and B2B marketplace founders
- Platform businesses with early liquidity in a wedge
- Teams that understand ops intensity behind network effects
What to prepare
- Liquidity metrics and repeat rates by cohort
- Cold-start and expansion playbook
- Unit economics after incentives
Funds with this thesis
77 Capital
77 Capital backs early-stage Indian startups at Pre-Seed and Seed stages, focusing on SaaS, B2B marketplaces, FinTech, and HealthTech through a syndicate model that brings together aligned capital and operator networks.
$75K – $100KAnicut Capital
Anicut Capital backs early and growth-stage Indian startups across sectors through a hybrid model combining debt, angel, and equity funding, focusing on capital-efficient businesses with clear unit economics and scalable potential.
$602K – $964KArali Ventures
Arali Ventures backs early-stage B2B startups across SaaS, FinTech, Logistics, DeepTech, and CleanTech, writing pre-seed to pre-Series A cheques for founders building scalable technology businesses in India.
$250K – $1.5M