SaaS / B2B software
Capital for B2B software, India-for-India enterprise tools and global SaaS built from India.
What this thesis means
SaaS and B2B software investors look for recurring revenue, retention, and a sales motion that scales. In India this thesis covers two big lanes: software sold into Indian enterprises and SMEs, and product companies building from India for global buyers.
Diligence centres on ICP clarity, time-to-value, net revenue retention, sales efficiency, and whether the product becomes workflow-critical. Founders who only show logos without usage depth get pushed hard. Founders who can show a wedge use case expanding into a platform story do well.
Lead with the job-to-be-done, why buyers switch, and how you expand seat or module revenue. If you are India-for-global, be explicit about US or EU GTM, capital alone does not create pipeline.
Who it fits
- B2B SaaS, enterprise software, and vertical software founders
- India-built products selling domestically or globally
- Teams with early revenue or strong design-partner traction
What to prepare
- Retention, NRR, or usage proof if you have it
- A crisp ICP and sales motion (PLG, sales-led, or hybrid)
- Competitive map vs horizontal tools and incumbents
Funds with this thesis
100Unicorns
Be the 'Y Combinator of India', provide initial capital plus committed follow-on to idea-stage startups, supporting them across their first three funding rounds before connecting them to large VCs for growth capital.
$250K – $3M100X VC
Invest in 100 companies per year at pre-product stage and help them reach their next milestone
$25K – $250K12 Flags
Invest in founders from emerging countries building global businesses
$100K – $500K